SEA Digest: ACV launches advisor community, Princeton Digital Group expands to Batam
The Princeton Digital Group has been keen on Asia expansion.
Source: dealstreetasia.com
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Shopee reigns over Indonesia's e-wallet market with price cuts, good looks
An employee serves a buyer paying with the ShopeePay online payment app at a McDonald’s drive-through in Salemba, Jakarta, on May 11, 2021. - JP JAKARTA (The Jakarta Post/ANN): Despite being a new player in the country’s digital payment scene, ShopeePay, the e-wallet arm of online marketplace Shopee, has become a market leader amid the e-commerce boom during the pandemic. Established in 2018, it has captured the majority of Indonesia’s digital wallet market share by being on the price offensive, in the form of vigorous discounts and cashback offers. ShopeePay had the highest user penetr...
Source: thestar.com.my
Marketing podcast: Are SMEs in need of PR guidance?
Details 02 March 2021 PR is not just for multinational corporations. In fact, it is even more crucial for SMEs and startups which are looking to become the next unicorn in their industry. In addition to helping companies gain awareness, PR also builds trust and credibility among stakeholders such as investors and consumers. That said, the path towards mastering PR can still be a challenging one and SMEs and startups will need to identify the focal point of their PR strategies. During a panel discussion at MARKETING-INTERACTIVE's PR Asia 2020 virtual confere...
Source: marketing-interactive.com