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S4 Capital's APAC marcomms lead Deepa Balji joins VC firm as marketing head - Vimarsana News

S4 Capital's APAC marcomms lead Deepa Balji joins VC firm as marketing head

S4 Capital's APAC marcomms lead Deepa Balji joins VC firm as marketing head Details 07 June 2021 Deepa Balji, S4 Capital’s marketing communications director for Asia Pacific, is taking up the head of marketing role, Asia Pacific at venture capital firm, B Capital in mid-July. S4 is in the midst of hunting for her replacement. “Working at S4 Capital has been a career-defining moment for me. Who gets to work at a disruptor, doubling down on growth and a visionary like Martin Sorrell? Moving to B Capital is the next phase of growth in my career. T...

Marketing podcast: Are SMEs in need of PR guidance? - Vimarsana News

Marketing podcast: Are SMEs in need of PR guidance?

Details 02 March 2021 PR is not just for multinational corporations. In fact, it is even more crucial for SMEs and startups which are looking to become the next unicorn in their industry. In addition to helping companies gain awareness, PR also builds trust and credibility among stakeholders such as investors and consumers. That said, the path towards mastering PR can still be a challenging one and SMEs and startups will need to identify the focal point of their PR strategies. During a panel discussion at MARKETING-INTERACTIVE's PR Asia 2020 virtual confere...