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Global giant Accenture to buy SA creative agency King James Group

Global giant Accenture to buy SA creative agency King James Group
news24.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from news24.com Daily Mail and Mail on Sunday newspapers.

South-africa , South-african , James-barty , Haydn-townsend , King-james-group , Accenture , New-york-listed-fortune , King-james , Accenture-interactive , James-group ,

Breaking news: Accenture to acquire King James Group

Breaking news: Accenture to acquire King James Group
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

South-africa , Loerie , Eastern-cape , Haydn-townsend , King-james-group , Accenture , James-group , Accenture-interactive , Cannes-lions , One-show , Loerie-awards ,

Media Moves: New youth music station for Gauteng, Ondela Mlandu joins Positive Dialogue, DUKE adds Bevco to brand portfolio, useful webinar diary

Media Moves: New youth music station for Gauteng, Ondela Mlandu joins Positive Dialogue, DUKE adds Bevco to brand portfolio, useful webinar diary
themediaonline.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from themediaonline.co.za Daily Mail and Mail on Sunday newspapers.

Best-in , Stredoceský , Czech-republic , Kenya , United-states , Nigeria , Israel , Faku , Niger , Zimbabwe , Cape-town , Western-cape

Demand for digital media during the pandemic results in accelerated growth

The IAB SA has released two critical reports that reflect on the year that was 2020 in the context of South Africa's digital media and marketing industry...

South-africa , South-african , South-africans , Shaun-frazao , Greg-mason , Clare-trafankowska-neal , Haydn-townsend , Advertising-media-forum , Iab-sa-measurement-council , Google , Publisher-research-council , Africa-research-council

Marketing & Media News in South Africa

Henley MBA student Collen Mashawana is helping build communities during a pandemicThere are many aspects to the Henley Executive MBA that make it stand out from every other MBA programme offered on the continent, not least the fact that it is the only international MBA offered in South Africa. But there are two other aspects that are extremely close to Henley Africa dean and director Jon Foster-Pedley's heart: serving the community and active learning. Issued by Henley Business School
Judgment confirms importance of disclosure of records in litigationIn a recent case where a claimant for damages sought to prevent the disclosure of her medical records, the rules of court were found to override other legislation relating to confidentiality of personal information. By Sandra Sithole

New-york , United-states , South-africa , Johannesburg , Gauteng , South-african , Burt-rodrigues , Beverly-hilton , Cassie-jaganyi , White-square , Mkhuseli-vangile , Haydn-townsend

Tackling the Business of Experience in times of uncertainty

Haydn Townsend, managing director for Accenture Interactive in Africa, shares some insight into the Business of Experience (BX)...

Haydn-townsend , Accenture-interactive , உச்சரிப்பு-ஊடாடும் ,

Accenture Interactive and Microsoft are delivering the future of marketing

Accenture Interactive and Microsoft are delivering the future of marketing
As customer experiences become more personalised and contextual, Accenture Interactive and Microsoft are partnering to enable marketeers in the Middle East and Africa to embrace new opportunities using technology
Unsplash/Keith Fox
The rise in available data about consumers presents marketeers with both new opportunities and challenges.
Brands are beginning to reach people in places and moments that were never previously possible, with greater understanding and insight into their individual needs. These greater capabilities, however, also come with a greater level of expectation. Consumers accustomed to more personalised experiences – such as AI-powered voice assistants, recommendation engines and personalised billboards – have come to value them highly. A report titled The power of me by marketing company Epsilon indicated that 80 per cent of customers would be more likely to do business with a company if it offers personalised experiences. Marketing to the individual therefore promises significant advantages for those organisations who can adapt most quickly to manage the technical challenge.

South-africa , Carissa-ganelli , Oskar-nilsson , John-padgett , Haydn-townsend , Carnival-corporation , Accenture-technology , Cognitive-services , Accenture , Azure-cognitive-services , Microsoft , Subway-restaurants