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BT’s latest campaign, Broadband Rage, dramatises the unbreakable connection of it's hybrid broadband, the UK’s first unbreakable home wi-fi, backed up by EE’s mobile network.
The nationwide creative campaign is created by BT & EE’s advertising agency Saatchi & Saatchi. It opens with a woman sat at her desk, the dreaded ‘wheel of death’ onscreen as the video she is watching buffers. Her wi-fi is down. Viewers see her push back from her desk and watch as her shadow grows into an ominous, large figure. She has been struck by broadband rage, her face snarling as we hear her say “You!” as she points at the offending router. She stomps on the device crushing it beneath her feet. But it doesn’t stop there, in her supersized hands she grabs the computer monitor, stretching its screen, before hurling it across the room, smashing into her fish tank.

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