Why nostalgia is so important to the success of Burger King's rebrand
Why nostalgia is so important to the success of Burger King’s rebrand At last month’s Nicer Tuesdays we were treated to an in-depth insight into Burger King’s first rebrand in 20 years by Raphael Abreu. Date Share Headlining March’s Nicer Tuesdays, we welcomed Raphael Abreu, global head of design for Restaurant Brands International (Burger King’s parent company) who talked us through the international fast food chain’s new rebrand. Dialling in from Miami, Rapha joined us for a Q&A with our editor-in-chief Matt Alagiah. He divulged the details of what goes into a complete visual ov...
Source: itsnicethat.com