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What 'won't be optional' for hospital marketers in 2024

Discover how healthcare marketing leaders plan to use AI and personalized content to enhance patient experience and drive ROI in 2024. ....

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How Stanford's marketing chief helped refresh its brand

Even a brand as strong as Stanford can use a refresh. Michiko Tanabe, chief marketing officer of Palo Alto, Calif.-based Stanford Health Care, talked to Becker s about that project and other successes and challenges of the job. ....

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COVID cases climbing locally, causing event cancellations

COVID cases climbing locally, causing event cancellations
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