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Pernod Ricard Takes Over Distribution La Hechicer Rum In The UK

Pernod Ricard Takes Over Distribution La Hechicer Rum In The UK
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United Kingdom , Mark Makin , Martamaria Carrillo , Whisky Exchange , Pernod Ricard United Kingdom , Enterprise Brands , Serie Experimental , Enterprise Brands Controller , Hechicera Reserva Familiar , Speciality Drinks ,

Pernod Ricard acquires majority stake in Colombian rum La Hechicera

Pernod Ricard acquires majority stake in Colombian rum La Hechicera
Pernod Ricard has acquired a majority stake in ultra-premium rum brand La Hechicera (‘The Enchantress’).
The brand was founded in 2012 by Miguel and Laura – members of the spirits-producing Riascos family – and their friend Martamaria Carrillo. The family has been in the rum business for three generations with Casa Santana Ron y Licores.
La Hechicera Reserva Familiar, a blend of rums without added sugar, is aged in former bourbon barrels made of American white oak. The portfolio is completed with experimental rums Serie Experimental # 1, finished in Muscat casks and Serie Experimental # 2, naturally infused with organic banana. ....

United States , Martamaria Carrillo , Casa Santana Ron , Hechicera Reserva Familiar , Serie Experimental , Premium Indulgence , Pernod Ricard , ஒன்றுபட்டது மாநிலங்களில் , காசா சாந்தனா ரோன் , சீரி சோதனை , ப்ரீமியம் நுகர்வு , பேர்நோ ரிக்கார்ட் ,