Rational place should be a complete nobrainer. Its a bill called know before you go. And the idea is quite simple. Lets do to Higher Education what weve done to real estate with the zillow web site or what weve done with the travel pricing, with travelocity and a series of other web sites, and try to take every fouryear institution, twoyear institution, career and Technical Education program, graduate program and make them totally transparent on a single, userfriendly web site, where before you go, you know what your chances of graduating, how much debt you might want to take on. If you major in art history the way my daughter did, whats your chance of getting a job and how much is it going to pay. So that we can actually make People Better informed consumers before they choose Higher Education. Higher education is probably next to buying probably next to buying a house is the most expensive investment youll make in a lifetime. Just maybe students might find out that if you go to u. V.