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The campaign follows on from the controversial 'snowflake' series, that maybe worked. Applications to join the Army are at a five-year high
The Army is telling would-be soldiers it is OK to fail, in its latest drive to enlist the ‘snowflake’ generation. A £2.8million television, radio and social media campaign unveiled today shows recruits struggling on the battlefield and says failure is the ‘first step towards victory’. One TV advert shows a white male soldier face down in the mud while another features a black female struggling to keep up on a training march. A second ad says: ‘What’s the first step towards victory? Failure. You fail, you learn, so you can win when it really matters.’ A £2.8million television,...
>>guest: well, we know that from a senior u.s. official that there were three plans drawn up to go in. one would include bringing in a special operations team to try and retrieve the drone. the second plan involved sending if a special operations team to destroy the drone. a third plan included striking the drone from the sky with an airstrike but all them were rejected because there was concern it could be misconstrued as an act of war against iran. trace? >>trace: and we know now probably what caused it to go down? >> we were told officially it was a malfunction and it was not shot down and ...