VMLY&R Commerce and Carsome tap into Muslim consumers in recent Hari Raya campaign
July 1 2021, 12:15 pm | BY Kim Shaw | No Comments VMLY&R Commerce has kicked-off its agency appointment for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with a recent campaign for Hari Raya. ‘Setelus Raya Carsome’ (Make It A Transparent/Honest Raya with Carsome), is the first campaign from VMLY&R Commerce since it was appointed as Carsome’s 2021 AOR in April, following a competitive pitch. Taking in insight from Muslim Intel Lab, VMLY&R’s data and insights hub which aims to help brands explore and understand the ...
Source: campaignbriefasia.com