Muslim piety in Southeast Asia mirrors increased religious traditionalism in the Middle East
From the blog of James M. Dorsey at The Times of Israel
Source: timesofisrael.com
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Survey: Growing religious observance reshaping consumer landscape in Malaysia, SE Asia
KUALA LUMPUR, Sept 22 — Growing religious observance — fuelled by government policies implemented to promote sectors such as halal foods and Islamic banking, as well as...
Source: malaymail.com
Wunderman Thompson Intelligence collaborates with VMLY&R Malaysia's Muslim Intel Lab to launch 'The New Muslim Consumer' report – Campaign Brief Asia
Across Southeast Asia today, generations of Muslims are living vastly different lives than their parents did, shaped by two potent forces: a resurgence of faith and the spread of Western-style consumerism.
Source: campaignbriefasia.com
VMLY&R Malaysia and TM unite tradition and technology in heart-warming Hari Raya film
VMLY&R Malaysia has worked together with client Telekom Malaysia Berhad (TM) to produce this heart-warming film and innovative Kufi (early Arabic calligraphy) generator that unites traditions of the past with technology of the future.
Source: campaignbriefasia.com
VMLY&R Commerce and Carsome tap into Muslim consumers in recent Hari Raya campaign
July 1 2021, 12:15 pm | BY Kim Shaw | No Comments VMLY&R Commerce has kicked-off its agency appointment for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with a recent campaign for Hari Raya. ‘Setelus Raya Carsome’ (Make It A Transparent/Honest Raya with Carsome), is the first campaign from VMLY&R Commerce since it was appointed as Carsome’s 2021 AOR in April, following a competitive pitch. Taking in insight from Muslim Intel Lab, VMLY&R’s data and insights hub which aims to help brands explore and understand the ...
Source: campaignbriefasia.com