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VMLY&R Commerce launches Muslim Lab in Asia to craft targeted solutions TRENDING TODAY WPP-owned VML-YR recently launched a lab with a difference for Muslim consumers in Indonesia and Malaysia. Called Muslim Lab, it has been launched to craft targeted solutions for the sizable Muslim population here. The Drum gets behind the Lab and its workings Diaspora marketing has been growing, as marketers realise that the same cookie-cutter approach cannot work for all consumer categories and even geographies. Each has different needs that are dependent on their market composition and the respective s...

July 1 2021, 12:15 pm | BY Kim Shaw | No Comments VMLY&R Commerce has kicked-off its agency appointment for Southeast Asia’s largest integrated car e-commerce platform Carsome, in Malaysia, Indonesia and Thailand, with a recent campaign for Hari Raya.   ‘Setelus Raya Carsome’ (Make It A Transparent/Honest Raya with Carsome), is the first campaign from VMLY&R Commerce since it was appointed as Carsome’s 2021 AOR in April, following a competitive pitch. Taking in insight from Muslim Intel Lab, VMLY&R’s data and insights hub which aims to help brands explore and understand the ...