Understanding the muslim diaspora: a look at VMLY&R's Muslim Lab
VMLY&R Commerce launches Muslim Lab in Asia to craft targeted solutions TRENDING TODAY WPP-owned VML-YR recently launched a lab with a difference for Muslim consumers in Indonesia and Malaysia. Called Muslim Lab, it has been launched to craft targeted solutions for the sizable Muslim population here. The Drum gets behind the Lab and its workings Diaspora marketing has been growing, as marketers realise that the same cookie-cutter approach cannot work for all consumer categories and even geographies. Each has different needs that are dependent on their market composition and the respective s...
Source: thedrum.com