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VMLY&R Commerce launches Muslim Lab in Asia to craft targeted solutions TRENDING TODAY WPP-owned VML-YR recently launched a lab with a difference for Muslim consumers in Indonesia and Malaysia. Called Muslim Lab, it has been launched to craft targeted solutions for the sizable Muslim population here. The Drum gets behind the Lab and its workings Diaspora marketing has been growing, as marketers realise that the same cookie-cutter approach cannot work for all consumer categories and even geographies. Each has different needs that are dependent on their market composition and the respective s...

Little Black Book, New lab to provide brands with insight and intelligence on Muslim consumers

VMLY&R Commerce has launched the Muslim Lab, a data and insights program that aims to help brands explore and understand the needs, aspirations, and behaviors of Muslim consumers.

The new hub aims to provide brands with a stronger understanding of Malaysia's and Indonesia's 250 million strong Islamic communities, across all market segments and Halal product categories.

June 1 2021, 7:05 pm | BY Kim Shaw | No Comments VMLY&R COMMERCE has announced the launch of Muslim Lab, a new data and insights hub which aims to help brands explore and understand the needs, aspirations, and behaviours of Muslim consumers particularly in this part of the region.   Focused on Malaysia and Indonesia, VMLY&R COMMERCE’s Muslim Lab aims to provide brands in the region with a stronger understanding of the countries’ 250m strong Islamic communities, across all market segments and Halal product categories. “Muslims represent around 85 per cent of Indonesia and 60 per ...