UK retailers show support for South African stone fruit industry Hortgro, South Africa’s deciduous fruit grower organisation, has partnered with UK retailers to drive sales and highlight the USPs and health benefits of their stone fruit. The 2021 marketing campaign, now in its 13th year, is focussing predominantly on targeting shoppers through online activity and some in-store promotions, due to the rise in demand for fresh produce during the Covid-19 pandemic. According to a report by Public Health England, sales of fresh fruit and vegetables increased by 9% during the first UK lockdown th...