>> we are called to put an end to economic and social inequalities that threaten to unravel the city we love. >> reporter: host committees promise big spending, overfilled hotel room, overflowing vaunts and a relaty text rav revenue. does any trickle down to those not going to the convenient working and living in its shadow? doesn't matter. every city wants to host the super bowl, no matter the numbers. a chance to showcase your home for 1 million viewers, a point of civic pride. something you can't necessarily put a price tag on. two of the men responsible for bringing the game here, they joi...