Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals
More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more Airbnb’s first global branding campaign in five years appears to be a biggie: The short-term rental company spent close to $9 million during the first week of the advertising blitz on U.S. TV alone, outpacing all online travel rivals by a wide margin. That estimate of Airbnb’s Made Possible by Hosts Campaign, which kicked off on U.S. television nationwide February 22, according to data from TV analytics firm iSpot.tv. During the February 22-28 period, Airbnb spent an...
Source: skift.com