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While 2021 will go down in hospitality history as one of the most challenging years ever faced, it will also be remembered for the exceptional resilience, solidarity and strength shown by the people who make our industry so special, both leaders and workers alike.
There’s a vacation marketing opportunity that hoteliers need to be aware of based on traveler apprehension. People don’t typically associate vacations with dread but it’s there with each and everyone, particularly during the holidays—not when the vacation is being planned or even when it’s started, but as the end of it is approaching.
Michael is Chief Experience Officer at The Hotels Network. After spending nearly two decades in digital marketing and project leadership for multimillion-dollar brands and startups, Michael knows what truly drives website engagement and conversions – and it’s not by leveraging the marketing trend of the month.
A report conducted by The Hotels Network indicates that this year Black Friday once again had a significant positive impact on the hotel’s direct booking channel.
The Hotels Network (THN), a direct channel growth platform for hotels, has just announced its charity holiday campaign: 30 seconds. 100 dollars. You choose. We give back.