The Hotels Network launches BenchDirect, the first benchmarking product for the hotel's direct booking channel
The Hotels Network (THN), a full-stack direct growth platform for hotels, has announced the launch of their brand-new benchmarking tool: BenchDirect. This pioneering new product allows hoteliers to surpass the norms of traditional hotel benchmarking by providing access online to an impressively wide variety of direct channel metrics, and a way for users to compare their hotel performance to their competitors in real-time.