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Indian IT firms are expected to put up a tough fight for these contracts, many of which are now serviced by global multinationals. Experts attribute this competition to technology clients turning more cost-conscious in a turbulent macro-economic environment.
When Zomato acquired Blinkit for $570 million in an all-stock deal in 2022, analysts and investors were watching out for how the latter would get integrated with its food-delivery parent.
Founder Deepinder Goyal also said that Zomato Instant will only be for items that are popular, standardised, and can therefore be dispatched within two minutes.