Making Music: How GoCompare's Opera Tune Embedded Itself in UK Culture
Radio LBB 28 Add to collection Face and voice of the ads, Wynne Evans, composer Philip Jewson and producer Paul Cartledge, tell LBB’s Alex Reeves the story of how three notes from a 1917 song became one of UK advertising’s most notorious tunes If you asked someone 20 years ago on a British high street to name an opera singer, they’d probably have gone with Pavarotti. But after 12 years of TV ads for an insurance price comparison website revolving around an opera performance, the answer from many today is likely to be “the GoCompare man”. Gio Compario - the curly-moustachio’d car...
Source: lbbonline.com