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When combining sales and marketing, the kickoff agenda must evolve to encompass both audiences. For example, sessions could include customer stories; examples of how marketing content can be used for sales; new tools that marketing is deploying to help fill the funnel with strong leads; and time for open discussion on what sales needs from marketing to be more successful in their efforts. Our sales and marketers also enjoy hearing from our CEO about our growth from the previous year and investments we made, as well as new product updates and roadmaps from our CTO and product leads. We also found that both sellers and marketers want to know what the marketing plan highlights are for the year. What air cover will be provided? What about lead generation? ....
Every marketer and their mother wants to know: What will the industry look like in 2021? As the pandemic drags on, some bets are safe: Digital channels will be crowded. Most marketing events will continue to be held virtually. But other marketing trends aren t so obvious. So what do marketing experts see coming? Hereâs what Iâm hearing from my network: 1. Personalization Will Put Buyers in Control Until recently, marketing personalization has been a bit gimmicky. In 2021, companies will use personalization not just to craft better email subject lines, but to make the buyerâs journey more individualized. This change in dynamic requires a highly personalized customer experience that aligns to how buyers now want to do business, explained observeIQ CMO Carol Volk. ....