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A fundamental shift has occurred in the way forward thinking home furnishings retailers are approaching store design.
As we look forward to resuming our lives post-COVID, the furniture shopping experience has already shifted and furniture store design along with it. Both online and offline experiences should be seamless, working together to reinforce each other. Our retail design firm, Retail in the City, is based New York City. On the first warm day after a hard winter, the bustle and renewed energy on the streets was palpable. It felt like pre-COVID times, except for the obvious fact that people were wearing masks. At that moment, it seemed like most folks were done with the pandemic—ready to enjoy all the city had to offer, virus-be-damned. So, as conditions improve further, will life simply return to a new normal or has a fundamental shift already occurred in the way people shop? What does that mean for furniture store owners as they adapt their stores’ experiences to the way people will want to shop for home furnishings?
Could watching the Super Bowl get you a gift card for furniture? The new Furniture Mall of Texas, which is opening Feb. 13, is planning to give away 1,000 $100 gift cards during its Super Bowl commercial on Sunday. Viewers in the Austin area will have 24 hours to go to the Furniture Mall of Texas website to try to claim a gift card after watching the commercial. The Furniture Mall of Texas will celebrate its Feb. 13 opening with a 9:30 a.m. event that includes more giveaways, including a $1,000 gift card. Furniture Mall of Texas is from the creators of the Furniture Mall of Kansas and Austin's Couch Potatoes. The 100,000-square-foot space is in the site of a former Target at the Shops at Tech Ridge, 12901 N Interstate 35, Building 3, Suite 300. It will feature 694 display rooms of furniture.