Advertima and Posterscope Partner to Create a New Data- and Audience-Driven Advertising Channel at the Point of Sale
(0) LONDON, April 20, 2021 /PRNewswire/ -- Posterscope, the world's leading out-of-home and location-based marketing specialist, and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets' customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at the point of sale and brin...
Source: finanznachrichten.de