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That donald trump is sensitive, prickly and angry. >> and incapable of exercising just a very basic human quality that's not about politics. john mentioned that trump had trouble in moments of crisis, right, or there's been a disaster of some kind, a natural disaster. this is not just any kind of disaster. it's a particular kind of thing here. a mass shooting, two mass shootings over one weekend in which the country is clearly wracked and in anguish over this moment. the notion just to say the words between one city and the other, donald trump attacked, attacked the mayor, attacked -- >> bizar...

A basic human quality of how do i create a better future for me and myself, and what risks am i willing to take? it is impossible, then, to understand -- for me anyway to understand a bit of my own story, to have spent some time in latin america, gone to guatemala and honduras, some of these places are fleeing from, to say if they're coming here doing the most basic human thing that you can think of, and the most basic responsibility of a parent, which is trying to protect and provide a better future for your kid, and willing to take that risk to do so, that our response to it is to say, we're...

Memories. and there was a washington post reporter pointing out that george h.w. bush was allye while william taft was alive. taft was alive when van burr ran was alive. van burr ra buren was alive when washington was alive. >> it's a great point. we're actually not that far away from the founding. we're a very young republic. and some people when you memorialize them, the second day it seems like time to move on. some people, their life is so rich and interesting that it almost get more interesting. >> absolutely. >> that's how i feel about george h.w. bush. >> he put country first anfamily f...

Wanted to be. and they wanted to be cool. >> steve was much more comfortable being in front of the camera so, therefore, you attach this human quality to mac and people believed in jobs and believed he would fix things and solve things and make great products. >> this is imac. >> the bulbous seethrough mac was a breakthrough in computing, the first computer people want to put in their living rooms. didn't want to hide it away. hay wanted it put it out and display it. >> with the imac, apple won out the competition with a simple message. to be yourself. to be cool. you needed a mac. >> i knew t...

Celebrity ceo was to tell a story about his product that embodied who those people, his customers, most wanted to be, and they wanted to be cool. >> steve was much more capable being in front of the camera, so, therefore, you attach a human quality so people believed in jobs. they believed he was solving things, making great products. >> this is imac. >> the boldest imac was a huge breakthrough in computing. one of the most computers that people wanted to put in their living rooms, not hide away, but display it. this one upped the competition with a simple message, to be yourself. to be cool. ...