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Gen Z and millennials shrugging off inflation woes to buy ethical goods

Published: July 31, 2023

GEN Z AND millennial shoppers are most likely to prioritise reputation when choosing where to spend, according to American Express. A third of 18-34-year-olds are more loyal to brands with a positive...

Source: marketscreener.com

Gen Z and millennials shrug off inflation woes to buy ethical goods

Published: July 31, 2023

Despite inflation, shoppers in the Gen Z and millennial age categories are continuing to prioritise a retailer's reputation when choosing where to spend.

Source: cityam.com