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Divine internationalism: Indian supplement brand set for US, Nepal and Dubai expansion India nutraceutical brand Divine Nutrition is aiming overseas expansion, including Nepal, Dubai, and the US. Its products range from multivitamins, vitamin C, and protein products, including branched-chain amino acids (BCAA), essential amino acids (EAA), isolate protein, and whey protein concentrate. The five-year-old company currently sells its products across India via online and offline channels – including supplement stores and gyms by working with over 400 distributors. Di...

Do you really need whey protein to build muscle? Experts weigh in Abbas Ali, a fitness trainer who has trained Shilpa Shetty, Sonakshi Sinha, and Shahid Kapoor in the past, remembers the whey supplements of the early 2000s. “Strawberry was the tastiest flavour; chocolate was the worst, but on the whole, they all tasted bad,” he says, of the days when a box of 42 sachets would cost ₹7,000 to ₹12,000. “If you were having two or three a day, you were really wealthy.” Those were the nascent days of gym training, when fitness instructors, most often high school graduates, advised thei...