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As definitions blur between media types, it’s increasingly important for industry sectors to work together to produce a single advertising decision-making currency for total audience measurement ....
The decision by the IAB SA Research Council to conduct an online news consumption and behaviour survey on IAB SA publisher members' websites with the help of Narratiive, the IAB SA's official measurement partner, was welcomed. ....
Image: The IAB SA, in partnership with The Red and Yellow Creative School of Business, published The 2021 Digital Skills Gap Report this week A new digital skills gap report has found the biggest problem in South Africa is a lack of employees with data analytics skills, followed by marketing automation, user experience, digital video marketing and digital content marketing. South African companies reported a lack of skills in the media industry including the advertising, media and online publishing sub-sectors. The IAB SA, in partnership with The Red and Yellow Creative School of Business, published The 2021 Digital Skills Gap Report this week. The industry-wide survey ....