Image: The IAB SA, in partnership with The Red and Yellow Creative School of Business, published The 2021 Digital Skills Gap Report this week A new digital skills gap report has found the biggest problem in South Africa is a lack of employees with data analytics skills, followed by marketing automation, user experience, digital video marketing and digital content marketing. South African companies reported a lack of skills in the media industry including the advertising, media and online publishing sub-sectors. The IAB SA, in partnership with The Red and Yellow Creative School of Business, published The 2021 Digital Skills Gap Report this week. The industry-wide survey