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/PRNewswire/ -- The Out of Home Advertising Association (OAAA), the premier trade group representing the entire out of home (OOH) advertising industry,...
For The Drum’s latest Deep Dive, The Media Convergence, we explore what happens when social media meets out-of-home, and when brand experiences that never actually happened in the real world are presented as if they did.
Goodr, a brand that makes sunglasses, has launched its first large-scale awareness campaign in collaboration with Lamar Advertising, an OOH billboard advertising business, according to a company press release. Goodr was founded in 2015. The brand was initially only available…
Vistar Media, a provider of software for digital out-of-home promotion, has released creative capabilities for any DOOH screen connected to the Vistar supply-side platform, according to a company press release. "Dynamic creative continues to push the out-of-home industry forward, allowing…
/PRNewswire/ -- The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media...