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Nielsen and Experian announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web.

Mumbai: Nielsen and Experian have announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across

Nielsen and Experian this morning announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open w

Nielsen (NYSE: NLSN) and The Trade Desk (Nasdaq: TTD) today announced a strategic partnership to power identity resolution for open internet measurement in key international markets around the world.

Mumbai: Nielsen and The Trade Desk on Thursday announced a strategic partnership to power identity resolution for open internet measurement in key international markets around the world. The Trade Desk will help fuel Nielsen’s demographic data starting with France, Italy and the United Kingdom. Japan, Australia and Germany will launch on 1 April, with plans to launch in other