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On Oct. 21, 60 youth from rural communities throughout the region attended the “4-H: Ignite Your Spark” Junior Leader Workshop at Faith Haven Camp near Battle Lake. The camp is

Amplitude of audience Based on your business goals, does your audience need to be big? If you want 50 million people to see your name by Monday, take out a Super Bowl ad and hope the big game is this Sunday. But if you want to persuade legislators to support your stance on the state’s casino gambling laws, you don’t necessarily need to engage an influence partner with two million followers. You need an influential person followed by a few dozen state representatives and senators. Altitude of audience Think about this in terms of geography. If you need to influence employees inside your c...

Creative 21 Add to collection Written by director of digital strategy at Cornett, Jason Falls, 'Winfluence' is available online now and hits store shelves on 23rd February Businesses, brands and agencies have influencer marketing all wrong. At least that is the claim made by industry thought leader, Jason Falls, in his new book 'Winfluence: Reframing Influencer Marketing to Ignite Your Brand'. The third title from the Kentucky-based digital strategist hits store shelves 23rd February. It is available now from online retailers. “When most people think of influencers and influencer marketin...

Best books to read this year to help you think more positively A great way to use up your free time in lockdown Updated Subscribe When you subscribe we will use the information you provide to send you these newsletters. Your information will be used in accordance with ourPrivacy Notice. Thank you for subscribingWe have more newslettersShow meSee ourprivacy notice It's hard to stay positive when you are in the middle of a global pandemic. Staying occupied is difficult as we have so much free time while being stuck at home during lockdown. Reading is a great way to exercise your mind, and it's ...