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Manhattan restaurant ‘Thai Food Near Me’ went viral a month before it even opened for its marketing: ‘it’s exactly what I search for on Google.’
Now it’s +. With the proliferation of streaming platforms, the plus sign has become an all-purpose marker that signals endless hours of on-demand shows. Plus-sign streaming services include ESPN+ (started in 2018), Apple TV+ (2019), Disney+ (2019), BET+ (2019), AMC+ (2020) and Discovery+ (2021). On Wednesday, streaming entered peak plus with ViacomCBS’ rebranding of CBS All Access. The company has decided to call it Paramount+. Tacking on the plus sign to the name of a well-known movie studio might be a very effective way to tell customers that the platform offers movies and something ext...
An idea that seemed like a real plus when streaming was newer has fallen into cliché.
An idea that seemed like a real plus when streaming was newer has fallen into cliché.