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Ikea is rolling out its 'Plan, order & pick-up' store format with new locations in the U.S. and U.K. to offer convenient, personalized design services and order pick-up.
In an interview, Juvencio Maeztu, deputy chief executive officer of Ingka Group, talks in detail about the expansion plans in India.
Central and state government officials in the know said that the retail giant had been looking for suitable land parcels to the size of 25 acres preferably in South Delhi and Dwarka regions.
Sweden's IKEA, which opened its first US store in 1985, near Philadelphia, is seeking to win market share in the US as cash-strapped consumers look for more affordable products.
The strategy is being tweaked in the wake of changing consumer behaviour, stated Ikea India's CEO Susanne Pulverer.