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Quantcast report predicts continued move to digital retailing for the auto industry May 26, 2021 3:34 A report from advertising technology company Quantcast, has predicted an increased digital retail model for the automotive industry after consumer behavioural changes due to COVID-19. Entitled APAC Automotive Insights – Consumer Purchasing Preferences and Digital Patterns, the report details the current outlook on the automotive industry, and how the past year has impacted consumer approaches to purchasing vehicles. The report’s data indicates that with COVID restricting physical travel,...

Quantcast announces new managing director for ANZ region May 20, 2021 10:10 Global advertising technology firm, Quantcast, has announced the appointment of a new managing director for the Australia and New Zealand, Ilda Jamison. Jamison will report to Quantcast APAC managing director, Andrew Double, who will continue to lead the broader regional operations focusing on market expansion. Both will be based in Sydney, with Jamison starting on 21 June. “The potential of the Quantcast audience intelligence platform for advertisers in the region is vast. As we enter the third-party cookieless er...