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In anticipation of the upcoming drupa show, there is usually a “pre-drupa” media event. This has been the place for a sampling of the exhibitors to lay out what they see as their future direction and even pre-announce some of their latest technologies.
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Surveys at the recent NADA event found that some car dealers don't see the point in taking quality vehicle photos, but nearly all buyers want them.
Dealer Image Pro thinks current pre-owned vehicle window stickers and buyer’s guides need refreshing, especially since sometimes they cannot stick to the glass or are illegible.
Dealer Image Pro recently announced results from an industry survey it commissioned to better understand how dealers are using vehicle photography and video to best merchandise cars and trucks in today’s digital retailing landscape.