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A lack of transparency, a federal-state disconnect and a short supply has complicated America's COVID-19 vaccine rollout.

There's no 'giant national campaign' for COVID-19 vaccine education; experts say there's a better way Elizabeth Weise, USA TODAY Replay Video UP NEXT If you've been waiting for a big national campaign telling you COVID-19 vaccines are safe and everybody should get them, don't hold your breath. Until the supply is plentiful, the federal effort is largely focused on minority communities hesitant about the immunizations. © SAJJAD HUSSAIN, AFP via Getty Images An officer from the district magistrate office holds a COVID-19 coronavirus-themed mascot in a market area during an ...

USA TODAY If you've been waiting for a big national campaign telling you COVID-19 vaccines are safe and everybody should get them, don't hold your breath. Until the supply is plentiful, the federal effort is largely focused on minority communities hesitant about the immunizations. It's a wise approach, experts say.  The kind of one-size-fits-all public service announcements that once blanketed the country won't work for COVID-19 vaccines, they say. Those were for universal messages – only you can prevent forest fires, keep America beautiful, friends don't let friends drive drunk. With ...

Communication experts say targeted messaging is the right approach to address COVID-19 vaccine hesitancy and raise awareness.

Coronavirus vaccines are coming to a Walmart or Sam's Club near you as the federal government launches a program this week that sends shots directly to pharmacies.