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is he pitching to the right people. you would hope so. if he s not, don t you think you should be able to convey what you do and how you do? i think that s a real simple thing to answer and i just don t think he s got the story down. i like your idea also. change the name. change the name. you stand out from the pack. by the way, when you say i m a first impression designer, you can say, of course, i do web design work, everybody does that. and you stand out more. and mine costs a little more. i like that. thank you for all that vice. very helpful. if any of you have a question, go to our website. the address is openenforum.com/yourbusiness. was you get there, hit the linch to ask a question. again that website is openforum.com/yourbusiness or you can e-mail your questions and comments. the address is yourbusiness@msnbc.com. also looking for ways to run your small business more
person rather than an i.t. computer programmer? so this is an interesting question and it goes beyond what he s talking about which is how do you market your business, right? people have a preconceived idea about what you do, whatever it is, in this case, it s web design. how do you sell what you do? this is easy. you cannot change customers perspectives. so you don t tell them, let me tell you what a web designer really is. give it a new label. you re a first impression designer, impact designer. that will get them saying i don t know what that is and you can point out the dichss. if they can t tell the difference between a web designer and i.t. person because to me they re two totally different things. what is he doing to stand out away from what he doesn t want from what he doesn t wa. i think that s real clear. he s showing off what he s doing. let me ask the question. is he talking to the right people?
is. and in his case it s we be design. how do you sell what you do? this is easy. you cannot change customers perspectives so you don t tell them, let me tell you what a web designer really is. they have a preconceived notion so give it a label. you re an impact designer. that will get them to say, i don t know if that is and now you can pint out your differences. if they can t tell the difference between a web designer and an i.t. person. they are two totally different things. what s he able told about what he does want and what he did you want. that s clear. to get the pitch down better and he s showing off what he s doing. and the other question, is he talking to the right people? is he pitching to the right people if they re looking for an i.t. person and he s you would certainly hope he is. if he s not, don t you think you should be able to convey what you do and how much different that is from somebody else? that s a real simple thing to
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