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The 170-year-old former Eureka Hotel was built as a public house for traders at the nearby docks during the gold rush, and holds one of the oldest liquor licences in the region.
Is he pitching to the right people. >> you would hope so. if he's not, don't you think you should be able to convey what you do and how you do? i think that's a real simple thing to answer and i just don't think he's got the story down. >> i like your idea also. change the name. >> change the name. you stand out from the pack. by the way, when you say i'm a first impression designer, you can say, of course, i do web design work, everybody does that. and you stand out more. >> and mine costs a little more. >> i like that. >> thank you for all that vice. very helpful. if any of you have a questi...
Person rather than an i.t. computer programmer? >> so this is an interesting question and it goes beyond what he's talking about which is how do you market your business, right? people have a preconceived idea about what you do, whatever it is, in this case, it's web design. how do you sell what you do? >> this is easy. you cannot change customers' perspectives. so you don't tell them, let me tell you what a web designer really is. give it a new label. you're a first impression designer, impact designer. that will get them saying i don't know what that is and you can point out the dichss. >> i...