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It's Impossible To Opt Out Of Android's Ad Tracking; Max Schrems Aims To Change That


Mon, May 18th 2020 7:35pm —
Glyn Moody
Most of the world has been under some form of lockdown for weeks, but that clearly hasn't stopped the indefatigable Austrian privacy expert Max Schrems from working on his next legal action under the EU's GDPR. Last year, he lodged a complaint with the French Data Protection Authority (CNIL) over what he called the "fake consent" that people must give to "cookie banners" in order to access sites. Now he has set his sights on Google's Android Advertising ID, which is present on every Android phone. It builds on research carried out by the Norwegian Consumer Council, published in the report "Out of control".

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