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Impossible Whopper a 'huge hit' says Burger King, as brand hits back at ads attacking 'ultra-processed' plant-based meat

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A series of ads attacking the next generation of plant-based burgers as ‘ultra-processed’ products ‘hiding’ scary unpronounceable ingredients is a crude attempt by a “dark-money front group funded by Big Beef to mislead consumers and push propaganda,” claims Impossible Foods, which says its products are “better for people and the planet than the products they replace.”
Its comments came as
The Center for Consumer Freedom​​ (CFF) – a nonprofit founded by former tobacco lobbyist Richard Berman, who critics say has perfected the art of setting up nonprofits to advance corporate interests - ran a
full page ad​ ​in the New York Times with the headline, ‘

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