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The trend forecasting company WGSN has launched a new TikTok analytics tool in response to confusion over what’s trending vs a trend, which has made it increasingly hard for beauty brands to know which new products to develop…
The latest beauty brand news you’ll want to know about…
Ahead of speaking at the InCosmetics Global trade show in Paris this April, VP of beauty market intelligence and trends company Beautystreams, Michele Superchi, shared her expertise on what’s now and what’s next for the longevity boom…
The London-based market intelligence and trend forecasting agency The Future Laboratory has been studying the needs and attributes of various generations for its Now & Next 2024–2025 Report and revealed some new insights for brands...
Luxury Dubai-based fragrance company Ajmal Group has chosen the UK travel-retail market to launch its new collection. The CEO shared more about the move; how the UAE fragrance consumer differs to the European one; and how he has worked with leading perfumers to adapt to these needs...