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A shift from synthetic to more naturally-derived ingredients, an increased focus on efficacy, and rising interest in holistic well-being are all trends that dominated this year’s convention floor.
Ahead of speaking at the InCosmetics Global trade show in Paris this April, VP of beauty market intelligence and trends company Beautystreams, Michele Superchi, shared his expertise on what’s now and what’s next for the longevity boom…
Ahead of speaking at the InCosmetics Global trade show in Paris this April, VP of beauty market intelligence and trends company Beautystreams, Michele Superchi, shared her expertise on what’s now and what’s next for the longevity boom…