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A shift from synthetic to more naturally-derived ingredients, an increased focus on efficacy, and rising interest in holistic well-being are all trends that dominated this year’s convention floor.
The cosmetics industry is one of the worst offenders but a pioneering group of boutique brands is changing this
In this two-part series, CosmeticsDesign interviews three Gen Z cosmetics and beauty brand leaders who have built platforms to grow trust, foster inclusivity and value diversity among their target consumer demographic.
Markets like India, China, Africa and the Middle East offer a wealth of opportunities for growth in health and beauty, says the commercial director of GlobalData.
Beauty consumers today expect all claims to be scientifically substantiated and see great value in expert-led insights, strategies that will prove key as the value of products are increasingly called into question, says the head of beauty at Mintel.