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Trying to go after the 47% who are at least open to this idea. and that would be a sizable chunk of people. some students going back to school will do it. some other people, the incentive question is interesting. the president talking about the $100 incentive. i was thinking back yesterday to the young man i met in cincinnati last week who said he was skeptical of the government offering all these things. he said if someone paid me $1,000 to jump off a cliff, i wouldn't do that either. it's unclear how much this works. through faith communities and doctors and families, that's where -- and pro...

Other words the number of people that sign up. other that is do it differently. the thing that's really tricky about looking at the numbers if you're talking about the economics of e-mail addresses, once you get on the obama list, obama can then convert an e-mail address into donor. they announced 35 million bucks raised just last week online that was the result of that online advertising program. so it's where voter contact and media merge. >> and you don't have to -- you can know who you're talking to, which is this big's next frontier. bob, i want you to weigh in on this incentive question....

Electronically transmitted you would put so much more efficient, and less errors on the rolls and those are the things that we have to be looking at that those kinds of investments are easy and we can use the existing mechanisms and service delivery systems that we have at public service agencies at dmvs with the selective service to make it possible for all americans to be on the rolls. >> i have an incentive question here which is that every person who holds office from dog catcher to president won that office under whatever the current rules are, so does that mean there is a fundamental d d...