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Kamal Nandi, business head and executive vice-president at Godrej Appliances said, “The average age of home ownership has been coming down and is said to be in thirties now, given the increasing disposable incomes and easily accessible loans. These young Indian consumers put in a lot of effort doing up their homes, ensuring everything blends into a coherent design, but face a constraint when it comes to the aesthetics of their appliances versus the décor of their home. Aesthetics is a key purchase driver today, amidst the ongoing wave of premiumization."

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India Circus: “In Europe we are working on a business partner who will do the warehousing for us in Northern England, so the European shipment time is reduced,” said Mehta adding that going forward, the brand will explore strategic warehousing in other zones such as the US and the Middle East.

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