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Castle Hill Dark Knight 100% corn whiskey retails for Rs 1,200 (2YO) and Rs 1,550 (4YO) in Assam. Vicky Chand, who runs Radiant Manufacturers distillery in the North-East, plans to make it available in Maharashtra and Goa by March 2024.
With more legacy alco-bev companies entering the single malt scene, expect more Indian whisky, and a lot more craft rum.
The export of spirits manufactured in India is expected to cross $1 billion mark soon. Speaking on the subject, Agrawal stated, "Global market of alcoholic beverages stands today at USD 130 billion and Indian exports of these products was USD 325 million in 2022-23. As the global demand for Indian spirits is growing, we expect that in a few years exports of Indian spirits will cross USD 1 billion. In our negotiations for a free trade agreement with the countries we are trying to get duty concessions for Indian spirits".
Amid demands from European spirits and wine manufacturers to lower tariffs in India under the proposed free trade agreement (FTA), the Confederation
India’s love for whiskeys has translated into high sales of some of its popular brands -- McDowell's, Royal Stag and Imperial Blue. The highest selling whiskey is Indian whiskey McDowell's.