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Inside Wolff Olins' global brand refresh of LG Electronics

Published: August 24, 2023

Animated characters designed to bring life to the brand with fun dance moves feature in LG’s new identity, alongside an expressive face logo and a sector-defying serif typeface.

Source: designweek.co.uk

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City OfUnited KingdomTom CareyWolff OlinJungmin RyuAbbey BamfordWolff OlinsLg ElectronicsInside Wolff OlinSouth Korea BornLucky ChemicalTime Square