Consumers value a product viewed online more if they see it being virtually touched
Apple reportedly has policies designed to encourage consumers to touch its products. AP Photo/Marcio Jose SanchezThe Research Brief is a short take about interesting academic work. The big idea Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a 2022 research paper I co-authored. Behavioral economists have previously shown that people value objects more highly if they own them, a concept kno