Co-op partners with Global for radio and outdoor first
by Stephen Chapman Co-op and Global are to sync an advert live on radio and outdoor media. It’s part of the Co-op’s Christmas advertising campaign, which features 2 brothers doing an acoustic cover of the Oasis b-side, Round Are Way. Inspired by the ad, listeners to The Chris Moyles show on Radio X have been encouraged to enter a sing-along competition to show off their own skills and compete for a cash prize from the Manchester retailer. Today, Global will create a “multi-sensory” advertising experience, by announcing the competition’s winner live on Radio X and simultaneously acro...
Source: prolificnorth.co.uk