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Apple is upending much of the chip industry, designing custom silicon for every new iPhone and Mac. CNBC got a rare, exclusive look inside the lab.
Apple is upending much of the chip industry, designing custom silicon for every new iPhone and Mac. CNBC got a rare, exclusive look inside the lab.
For the first time, Apple has allowed cameras into one of its processor labs where it tests designs like the M3, while executives explain the firm's approach to building its own chips.
Apple's new M3 MacBook Pro is a symphony of raw processing power, but beyond the chip, there are few refinements on this year's earlier model.
Apple's 2023 16-inch MacBook Pro is a fully loaded laptop that goes from premium consumer desktop replacement to elite professional workstation with the M3 Max chip.